To provide our clients with a top-quality level of service resulting in an exceptional travel experience.
To demonstrate our creativity, innovation and commitment in a way which distinguishes us from others in the market place and leaves our clients with a strong feeling that they have received something special and memorable – something that represents value for money.
To build a team of knowledgeable, responsible, accountable and well-rewarded staff who are proud to be associated with the Group and who see a long-term future for themselves within the Group.
To carefully identify the markets or business areas that we wish to be involved with and to focus on these.
To build and sustain solid relationships with our clients and service suppliers.
To contribute meaningfully to the re-greening of Africa, and to help educate and develop and empower the local communities that we work within.