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The Dragonfly Africa story begins with Cybele Forest Lodge, a country hotel acquired by the group in 1979, set in 120 hectares of forest with its own river and waterfall. In 1982, a helicopter adventure business followed, and the name was born from the likeness between a rotor blade and a dragonfly.
Through the 1980s the travel side outgrew the lodge, and in 1990 Dragonfly Africa was established as its own destination management company, with a head office in Johannesburg and an operations unit in Cape Town. In 1994, the company secured the transport contract for heads of state and visiting dignitaries at Nelson Mandela’s inauguration, and the first true incentive programme, 120 guests at Cape Town’s Mount Nelson Hotel, set the course for everything since.
Decades on, the philosophy has not changed. What began with arrangements for two has become full programmes for thousands, still run with the same care.
Cybele Forest Lodge acquired by the group, the origin of the Dragonfly story.
Cybele Forest Lodge acquired by the group, the origin of the Dragonfly story.
Dragonfly Africa established as a dedicated destination management company.
Selected to manage transport for Nelson Mandela’s presidential inauguration.
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Most of our people have been with the group for over 20 years. The institutional memory that delivers your programme does not walk out the door.
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We have worked with our suppliers for decades, on a philosophy of being considerate partners. That goodwill becomes flexibility when a programme needs it.
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Volume placed across Southern and East Africa earns us rates, access and respect in the market that we pass on to our clients.
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The group holds 11 SITE Crystal Awards, the incentive industry’s highest honour, recognising consistent excellence over decades.
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We are known for practical, exciting ideas, researched continuously and offered throughout the life of a project, not just at the pitch.
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Widely regarded as one of Southern and East Africa’s leading DMCs, and among the top operators working out of South Africa.
Long before it was expected, the group committed to the re-greening of Africa and to the communities it operates within. Green Tribe is our corporate social responsibility programme, and we were early adopters by conviction, not compliance.
Sustainable and community-focused projects can be built directly into a programme, giving corporate groups a meaningful way to give back while they travel.
Ownership today sits with co-directors who each spent close to two decades building this business alongside its founder. That same continuity of leadership is what your programme is built on.
Meet the leadership team or explore what we do.
Whether you are vetting a new DMC partner or have a programme in mind, our team would be glad to talk.
